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Who Is The Primary Audience For The Pinnacle Residences?


Who Is The Primary Audience For The Pinnacle Residences?

Photo of Pinnacle Residences at MacDonald Highlands.

Who Are The Pinnacle Residences For?

A few months back, I was blogging fairly often in regards to the announcement of the first true high-rise project in the valley since the recession. That project is the Pinnacle Residences in MacDonald Highlands. Back in 2006, it was often that we’d have new high-rise condominium projects announced. While many were just land flips (long story for another day), several buildings sold well and still do.

Some of the more successful high-rise condo developments are:

  • Veer Towers
  • Panorama Towers
  • Turnberry Place
  • Turnberry Towers
  • Sky Las Vegas
  • One Queensridge Place
  • Soho Lofts
  • Newport Lofts
  • Juhl
  • Waldorf Astoria
  • Cosmopolitan
  • The Martin
  • Allure
Photo of Pinnacle Residences at MacDonald Highlands.

Rendering of Pinnacle Residences at MacDonald Highlands.

Who Is The Pinnacle Residences’ Target Audience?

With it’s incredible location in MacDonald Highlands, the Pinnacle Residences’ primary condo buyer is expected to be empty nesters and wealthy professionals. Providing an upscale experience in a master-planned community, units are expected to start around $2 million and hit the $20+ million mark for Las Vegas Strip-facing penthouses. Many of the condominium owners are expected to purchase the properties as their primary residence. We don’t expect this to be a transit building by any means (many exist in Vegas).

A Resort Like Experience

From private elevators and chef experiences to smart home features and outdoor dining areas, Pinnacle Residences condo owners will enjoy a luxury resort environment. As another example, unlike most high-rise condo project in Vegas, private garages will be available. Another key reason this project appeals so strongly to a high-net-worth audience is that the junior penthouses and penthouses are expected to feature private pools and hot tubs (this is rare for the valley). Developers Luxus Group and Azure Resorts & Hotels says owners of the 171 units will enjoy a “luxury wellness resort” type of vibe.

Sounds good to me. I’ll keep you up to date as the project continues construction. For now, it is expected to open in late 2024 or early 2025.

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